EXPERIENCE ★
EXPERIENCE ★
10+ years turning concepts into culture
Art Director, illustrator, and systems thinker.
Brand identity and interactive campaigns to the workflows that make creative teams run.
Direction
Creative Direction
Art Direction
Brand Strategy
Design Strategy
Campaign Concepting
Visual Storytelling
Creative Leadership
Concept Development
Brand Positioning
Creative Problem Solving
CRAFT
Brand Identity
Visual Systems
Digital Experiences
UX / UI Design
Interaction Design
Illustration
EDGE
AI-Powered Design
Design Systems
Creative Technology
Rapid Prototyping
Workflow Optimization
Cross-Functional Collaboration
A few happy collaborations
infillion
At Infillion, I lead creative production for one of the industry's most technically complex ad formats, interactive units built for desktop, mobile, and CTV. in 2026 alone, I've designed and art directed over 600 campaign units across 97 clients including Bank of America, Amazon, REI, Southwest Airlines, and Toyota, representing more than $28M in media value.
My work has won an OMMA Award and five IAC Awards across three campaigns, including Best Leisure, Best Travel, Best Media, and Best Advocacy. I hold the fastest average launch time on the design team while running the highest production volume.
Beyond execution, I own the creative voice for the studio, set design standards across the team, lead tooling and workflow strategy, and have built internal systems including a Mock Generator, Automated Deck builder, management operating system, and creative showcase hub that reduce production time at scale.
I also received Infillion's company-wide VIP Award in 2025.
Years
2021-present
I conceived, designed, and built the Creative Studio Hub from the ground up. I identified the gap, defined the platform's purpose and structure, designed the UX, and prototyped the interface directly in React using Claude as a development collaborator. I integrated my own handmade design work into Figma component systems, bridging traditional craft with scalable digital tooling.
Within the Hub I built two internal tools: a Mock Generator that gives non-designers a self-service path to formatted creative mockups, and an Automated Deck Creator that eliminates repetitive production work for the broader team. I also mentored other designers through the transition, teaching Figma template editing, troubleshooting workflows, and building adoption across the studio.
PORSCHE
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an interactive advertisement unit showcased on desktop, mobile, and connected tv
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“Best Leisure Online Ad”
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an interactive advertisement unit showcased on desktop, mobile, and connected tv with separate options depending on what time of day the user views the ad
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“Best Leisure Online Ad”
NEW BALANCE TENNIS
a tennis-specific catalog for a partnership with zefyr, mosaic brand partners, and new balance.
Year
2025
dita
At Dita, I concepted campaigns, produced print/retail designs, and fueled social growth—gaining 75K+ followers. I also crafted killer emails (PR + B2C) that boosted engagement across clientele.
Years
2020-2021
illustration
I create wearable art, character designs, and comics—collaborating with clients like BTS and Mirai Nagasu to turn ideas into vivid visual stories.
Years
2014-present
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Hybe entertainment via Sizzle tree productions
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2021 sizzle reel pitch from universal music group
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Kyle hulett for @yung.planet
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producer entertainment group for trixie and katya
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2022 official tour merchandise
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Oberhofer
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music video concept art & poster for the official music video for Sea of Dreams
